Our principles

Our guiding principles are intended to define the framework for our actions and our strategy. They should embody the way we see ourselves and inspire enthusiasm for our company. Finally, they should convey the values that form the pillars of our success.

Our vision

All over the world, humanity's energy needs are increasingly being met by renewable energies. Electrical energy produced in a decentralised way by photovoltaic systems will play an essential role in this respect.

Our mission

Constant developments and innovations in the field of systems engineering enable us to make the installation and operation of photovoltaic systems ever simpler, safer and, above all, more cost-effective. Through our work, we aim to accelerate technical progress and the deployment of photovoltaics worldwide.

Our strategy

We want to be our customers' first choice. To achieve this, we work on several levels:

• Technological leadership and the highest level of technical expertise
• Systematic reduction of the prices of our inverters and of the operating costs of photovoltaic systems
• Superior quality products
• High-quality support and customer service
• Global presence
• Modern, on-demand and highly flexible production
• Qualified and committed employees

Our values

Innovation

SMA is the technology leader and has the world's best expertise in photovoltaic systems engineering. Our capacity for innovation is a key driver of our success. SMA innovations and products redefine market standards and shape competitiveness and growth in the photovoltaic sector.

Excellence

The pursuit of quality is at the heart of our business and governs all our work processes as well as the services we provide to our customers. As a quality leader, we offer high-level products, services and support.

Partnership

We see ourselves as a partner to our customers. Our own success stems from the lasting success we ensure for our customers. Our products, our international services, our quality and our delivery reliability must meet, and even exceed, our customers' expectations.

Shared commitment of our employees

SMA is an attractive employer. The aim of our corporate culture is to enable employees to identify with the company. We encourage our employees to show commitment and responsibility, to make good use of their knowledge and to contribute constructively to the development of the company. The keys to achieving this are open communication at all levels, participation in the company's objectives, the joint shaping of change, a degree of autonomy in the organisation of work, fairness, equal treatment and respect, as well as a financial share in the company's success and opportunities for personal development. As part of our internationalisation, we are open to the diverse cultures of our colleagues and customers.

Flexibility and continuous improvement

We systematically involve our employees in the constant improvement of our activities and make sure that our products, structures and processes are continually evolving. Our trademark? Maximum flexibility and a strong ability to adapt. We actively work on developing our knowledge and skills.

Economic success

Our economic success is a guarantee of a lasting partnership for our customers, job security for our employees and a return commensurate with the investment for our shareholders. Our economic success and the confidence of our shareholders bear witness to our performance.

Environmental responsibility

Our products make a strong contribution to the development of renewable energies and to reducing environmental impact. We continually improve the practical use and efficiency of our products, while optimising the energy efficiency of our company and our production processes.

Fairness and honesty

We pursue a fair and honest business policy, free from influence peddling, favouritism and other forms of corruption. Compliance with the law and all other legal provisions is, of course, one of the foundations of our actions.